DATA-DRIVEN E-COMMERCE AD STRATEGY
Continuous Optimization is the Difference Between Spend and Profit.
Campaign setup is just the start. I run a proactive, data-driven optimization loop to ensure your budget produces the highest possible Return on Ad Spend (ROAS). Stop wasting budget on “set-it-and-forget-it” strategies.
Focus - Weekly Tests
KPIs - CPA • ROAS • LTV
Reporting - Results, not vanity
Repeatable System
The 4-Step Optimization Loop
Campaign performance isn’t static. We run a repeatable, measurable process to ensure continuous upward movement on key KPIs (CPA, ROAS, LTV).
Analyze Data
Deep dive into auction insights, search term reports, and performance anomalies.
Hypothesize & Test
Create measurable A/B tests for copy, landing pages, bids, and targeting.
Implement Wins
Scale statistically significant winners and pause losers quickly.
Scale & Refine
Reallocate budget to proven segments and repeat the loop for growth.
The Goal: Ensure 90% of your budget is spent on proven winners — not speculative keywords or tired creatives.
Weekly Testing
What We Test: The 3 Pillars of Performance
Optimization is comprehensive. We test these three variables every week to outpace competitors and reduce your Cost Per Acquisition (CPA).
Bidding & Budgets
We move beyond “Target CPA/ROAS” defaults and design bidding that fits your lifecycle stage.
- Geo/Time bid modifiers to push high-intent traffic.
- Custom ROAS/CPA goals based on margin and LTV.
- Budget reallocation from losers → winners weekly.
Creatives & Ad Copy
Combat ad fatigue and maintain quality scores via structured creative testing.
- Headline/description tests with clear hypotheses.
- Image/video refresh plan to maintain CTR and CVR.
- UVP testing to find the strongest offer angle.
Audience & Targeting
We proactively explore new search queries, segments, and audiences before competitors do.
- Negative keyword mining to block wasted spend.
- New in-market/affinity audience experiments.
- PMax refinement (signals, assets, listings).
TRANSPARENT MEASUREMENT
Weekly Reports Showing Test Results, Not Just Metrics.
I don’t send spreadsheets. Every report details the Hypothesis, the Test Result, and the Implementation Plan — so you see exactly how performance improves week after week. Hypothesis-Driven: what we think will happen and why. Actionable Insights: decisions based on statistical confidence. Risk Management: mitigating wasted spend immediately.
- Hypothesis-Driven: what we think will happen and why.
- Actionable Insights: decisions based on statistical confidence.
- Risk Management: mitigating wasted spend immediately.
Stop Leaving Money On The Table.
If your campaigns aren’t actively tested and optimized every week, they’re losing efficiency. Let’s start the cycle of improvement today.