Validate & Build your Subscription business

Whether you’re building your minimum lovable product, need help with concepting or want to find your product market fit, we help you validate and build your business - through data & testing.


Find your product-market fit

Guessing only takes you so far. Validating your business means talking to your ideal customers, understanding their needs and pain points and differentiating your USP from the competition.

We can help you with

Market research

Competitor benchmark

Qualitative user research

Quantitative user research 


Test your minimum lovable product

Building something that is functional, reliable, usable and pleasurable. Based on customer insights we can help you build a minimum lovable product and a concept that can be tested through ads.

We can help you with


Building a MLP

Finding the USP

Testing concept & messaging through digital ads


Build a viable business case

We are no normal marketing agency. Based on the tests we will be able to help you build the actual business case for your subscription business.

We can help you with

Building a business case – making sure your plans are profitable 

Marketing & communication strategy

Launch strategy






Marketing Budget






Sessions in store


Case: Novita Oy

Novita is the biggest manufacturer of knitting yarns in the Nordics. They already had an online business and wanted to start developing a new subscription business model. They first decided to build the concept inhouse but it soon came clear that they needed Brandcrafty’s help and expertise on their way to a solid and viable subscription business.  


We started with user research to understand better what are the customer needs and wants towards the concept. With having this insight we worked the concept further with Novita and defined knitting subscription model to be launched. We also supported Novita with strategy and execution of actual launch.

What our clients say about us

We have had the privilege of working with several awesome companies in Europe. 
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Päivikki Kyykkä

Sales & Marketing Director

It was a pleasure to work with Brandcrafty and felt like we were the same team from the very beginning. Everyone in the team were true experts and challenged us, gave ideas and, of course, delivered what was promised magnificently well.


Markus Haakana

Digital Business Manager

Although we always listen to our customers, we are in many ways a traditional manufacturing company with focus on products. Brandcrafty helped us understand and meet our customers’ expectations both in terms of product, service and design.

Selected clients

We are proud to work with


We are a bunch of industry experts who solve growth challenges by getting our hands dirty. Here you can find our subscription business gurus!

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Download our free Subscription playbook:

E-Commerce Subscription – Your Untapped Growth Potential

This playbook is an intro to how to build, manage and grow a subscription business. 

Contact us

Contact us through the form below or give Jenni a call.