Depending on where you are in your product life cycle, SaaS marketing helps you validate demand, find product/market fit, position your product or grow your CLV. Brandcrafty’s growth framework includes all 5 steps.
We help you understand your target market. We use research and tests to define your USP and minimum lovable product feature set.
Unlike traditional marketing that mainly focuses on customer acquisition, SaaS marketing takes a data-driven approach across the funnel in order to increase intake and CLV.
Growing your customer intake with a healthy customer acquisition cost. We use both strategic brand marketing and tactical performance marketing to tackle growth bottlenecks.
Long-term success in SaaS includes monitoring the customer journey. We run experiments across every stage of the user journey to increase CLV.
We dive into details in your customer experience to help you identify development opportunities within your service.
Although we always listen to our customers, we are in many ways a traditional manufacturing company with focus on products. Brandcrafty helped us understand and meet our customers’ expectations both in terms of product, service and design.
Brandcrafty is an excellent digital marketing agency. They excel in design thinking and marketing design. They have been a super partner at evolving our brand and our execution, bringing a unique flavour into what we do.